GUIDE

Every communication work has a clear, effective, and differentiated idea. Creative thinking is the most critical feature that makes an advertising campaign strong. That’s why a big idea is needed in every campaign. Before starting marketing activities, it is necessary to spend a lot of time finding creative ideas. Creativity is the most effective way to distinguish brands from other brands. Creativity is the discovery of the new. Influencing the masses is only possible with ideas to be remembered and shared. Every communication work has a main idea. The main idea is the overarching message that will be integrated into all marketing efforts. 360 marketing activities are realized by designing the main idea to be integrated into all channels.

The big idea is the creative main idea for campaigns. It is an inclusive summary for everyone involved in marketing work. The idea should be such that it will meet the goals that the brand wants to achieve. Before brainstorming, the target audience of the brand, product, and service, and the market should be analyzed well. Insight should be presented in a way that understands the consumer’s problem. The big idea should make an impact and resonate with the target audience.

Creative ideas attract and affect customers, employees, and investors on an emotional level. Brands need ideas with which customers will spend more time on their websites. Interactive content ideas will increase brand awareness. Immersive brand experience ideas will create unforgettable memories for customers. That’s why creative ideas are so important in marketing.

Creative ideas are needed to connect brands with their customers. Creative ideas are realized with strong concepts. Distinctive and remarkable messages depend on their presentation of concepts that support the big idea. Communications presented as concepts allow target audiences to perceive the message quickly. The presence of the concept will keep the main image constant, even if the images and texts change to attract the attention and attention of the target audience. Common images will connect the messages.

Applying creativity in marketing involves integrating creative concepts and strategies into your marketing efforts to promote a product or service. While the general goals of creative marketing are consistent with traditional methods, the approaches and tactics used can differ significantly. Using creativity in marketing efforts aims to provide audiences with experiences that attract, inspire, and resonate with them, ultimately improving brand awareness and understanding.

Incorporating creativity into marketing is crucial for several reasons. While traditional strategies remain prevalent, encouraging innovative approaches can provide numerous benefits:

Creating Brand Identity:

Creative marketing efforts provide ample opportunities to strengthen brand identity. Delivering creative campaigns that cleverly integrate the brand’s essence can leave a lasting impact on target audiences, distinguishing the brand from competitors and increasing brand recall.

Enabling Target Audience Collaboration:

Creative marketing facilitates deeper engagement by tapping into the audience’s emotions and perspectives. By adopting creative strategies, one can develop a collaborative relationship with target audiences, gain valuable information about their preferences, emotions, and needs, and thus improve marketing strategies.

Encouraging Idea Generation:

Integrating creativity into marketing strategy encourages idea generation in the team. By encouraging innovative thinking and inspiring the development of new promotional concepts and campaigns, success, interaction, and sales can be increased.

Optimizing Resource Allocation:

Effective application of creativity in marketing can lead to significant resource savings, especially in advertising expenditures. Well-executed creative campaigns often drive significant organic engagement, reduce the need for extensive promotional investment, and make marketing efforts more cost-effective.

Improving Performance:

Combining creativity with data-driven insights can significantly improve the performance of marketing efforts. By analyzing the success of creative campaigns, you can gain valuable insight into audience preferences and engagement patterns, enabling iterative improvements and increasing performance levels.

Businesses often need fresh ideas to compete in the marketing world. The six steps to adding new and creative ideas to marketing strategies can be explained step by step as follows. By following these steps, a business can breathe new life into its marketing strategy and increase its competitive advantage.

It is necessary to note new concepts that come to mind while wandering around or taking a relaxing shower. Surrounding the environment with creativity-enhancing colors always helps. It is necessary to document all new ideas, no matter how disconnected they may initially seem from the marketing plan.

Do any of the new ideas resonate? Can these be included in the business’s marketing strategy? Although new and creative approaches may seem eccentric, they often require exploration.

Which ideas should be tried first? It is preferable to choose a new approach every time. Rather than rushing into multiple ideas for which one does not have the necessary energy and resources, it would be right to focus the effort on implementing it effectively and thoroughly evaluating its effectiveness.

What results are expected to be achieved with the newfound idea? It is necessary to make sure that the goals you define meet the SMART criteria (Specific, Measurable, Achievable, Relevant, and Timely).

How will the innovative idea be transformed into actionable steps in the marketing strategy? The tactics to be applied during implementation need to be determined.

After a reasonable period, it is necessary to evaluate the performance of the new tactic. Is there room for improvement or should an alternative approach be considered?

Design Thinking has emerged as an approach that can adapt to the changing business environment and is widely adopted by companies to develop strategies, marketing plans, innovation efforts, and organizational design. Indeed, design thinking has powered leading brands such as Apple, and Google to develop intentional, human-centered products.

Design Thinking is one of the many tools you can use to solve complex problems. Design thinking is an iterative approach that aims to understand users, redefine problems, and question assumptions; This allows exploring alternative solutions and strategies. It is a way of thinking and working that involves a diverse collection of applied methods.

Design thinking focuses on developing a deep concern for the people being designed for when designing products and services. It allows questioning problems, assumptions, and conclusions. Using this approach, by reframing ambiguous or unknown problems in human-centered ways, brainstorming sessions can generate many ideas and a hands-on approach can be taken in the prototyping and testing stages. Design thinking also involves constant iteration and experimentation – sketching, prototyping, testing, and trying out new concepts and ideas.

Marketing today is more about connecting with people and less about money. Successful marketing campaigns create an emotional connection with audiences and touch their hearts. Beyond providing quantitative market research data, qualitative data from design research allows for empathy with potential customers. One can empathize with customers to understand why they buy something.

How Can You Use Design Thinking in Marketing?

Marketers often forget how to acquire and retain customers by focusing on customer characteristics and forget what kind of problem they want to solve with products. Empathy is the key to getting to real customer problems. It is important not to think of customers just as numbers, but to analyze their hopes, fears, emotions, and the unique stories they will share. Once you get to know and empathize with customers, there will be an opportunity to think about products and marketing methods from a completely different perspective.

It is necessary to utilize design thinking tools such as empathy mapping, buyer personas, and roadmaps to uncover customer pain points and opportunities. Resources and budgets can then be systematically prioritized to transform the customer experience. In design thinking, flare methods or decomposition thinking are used to gather a wide range of user stories to explore ideas find opportunities, and increase the quantity without judgment while brainstorming. From a set of concepts or themes, fewer concepts and themes can be created using focusing or integrative thinking methods.

Traditional marketing processes are not fast. Once time and money are invested in an idea, it can be difficult to let go of it. Design sprints can be helpful here because they save time spent creating ideas by quickly progressing to the test, learn, and iteration phases. This will help gather more insights and create new opportunities to enable growth and scale.

As a result, Design Thinking can help marketers keep in step with increasingly savvy customer expectations and take marketing to the next level. The design thinking framework systematically addresses problems and ruthlessly measures results, from dollars earned to customer satisfaction levels. This is a methodology that encourages innovation, encourages new thinking, and develops groundbreaking ideas, but remains realistic. It combines customers’ wishes with what is technically possible and economically feasible for the business.