016
BRAND IDENTITY
Vannerzone
2022
Vannerzone is a platform where caravan owners and those who want to rent a caravan communicate with each other. An initiative that can be used jointly by all individuals included in the caravan ecosystem.
The concept created by me, from the logo to the color selection, from the use of fonts to the social media themes, was designed as a visual guide. In addition to digital works, materials to be given to users as promotional items were also designed.
015
CONFERENCE STAND DESIGN
Enterprise
2023
Presenting the innovative and eye-catching booth design for Enterprise Global at the Sustainability Leaders Conference. As a leading car rental company committed to promoting sustainable living, Enterprise Global proudly sponsored this influential conference, which brought together industry leaders, experts, and enthusiasts to discuss and shape the future of sustainability.
014
BRAND IDENTITY
DONMEZ HUMMER
2022
Donmez Hummer, Turkey’s largest clutch manufacturer, produces clutches for heavy commercial vehicles. Today, it is engaged in the production of presses, discs, bearings, flywheels, and turbos for light and heavy commercial vehicles for world brands.
I produced a very comprehensive visual guide for the brand that asked for my support to renew its corporate identity. With an inclusive process, a guide has emerged that the brand will use in many areas from digital to print, from website to social media.
013
EVENT CONCEPT DESIGN
Vodafone
2018
Vodafone entered the world of e-sports under the umbrella of youth brand Vodafone Freezone. Vodafone is going to cooperate with Riot Games was the title sponsor of the League of Legends Turkey Championship League. And Vodafone and Rion wanted to announce this cooperation with a party they had jointly planned.
An invitation had to be prepared for the party to be sent to the press unit and to the participants. And in accordance with the concept of the party, I designed an invitation for digital sharing.
Another alternative invitation was intended to be sent directly to the press authorities. The box, which contains an invitation printed from A5 dimensions, also contains magic bottles (mana) in the League of Legends game.
The entrance and space of the party were designed based on the space designs in the game Lol. I designed a photo board for participants to take the photo. In the design, I created a collage of photos of Riot Games’ previous events. And I designed e-sport jerseys with the signatures of the Lol players for hanging on the photo board.
012
BRAND IDENTITY
GIRLZNIGHOUT
2021
My friends have planned an event, especially for International Women’s Day. Standup, theater, conversation and musical performances took place in the program, which consisted of female employees engaged in stage performances. The event held in Istanbul set an example of effective solidarity with the participation of many participants.
I created the logo and concept of the event named “Girlznightout”. Social media designs of the concept consisting of icons also belong to me. The event, in which we do not only digital but also print processes, appeared in front of the audience in other years as well.
009
CAMPAIGN LAUNCH POSTER & BRANDING DESIGN
Ruffles
2018
Ruffles, a youth brand, organizes various campaigns to be closer to young people. Ruffles know that snacks are consumed more while playing, and he wants to link his campaigns to the game. Oyunu Ruffles’la Yaşa (Live the Game with Ruffles) campaign is a work prepared with this concept. The campaign was promoted with outdoor, direct messages and events.
I designed three posters for Ruffles, a game activity. The contents of the posters were Fifa, Need for Speed and Sims.
The other Ruffles campaign, “Futbol Coşkusunu Ruffles’la Yaşa (Live Football Enthusiasm with Ruffles)”, was planned to attract the attention of football fans. Another intense consumption point of Ruffles was the meeting moments of football viewers. And football viewers could experience many emotions at the time of the match. The campaign was planned on the emotions experienced by the spectators while watching the match. Angry, enthusiastic, excited…
008
BRAND IDENTITY
HEYMYPET
2020
heymypet is the ideal platform for animal lovers, pet owners, and those who want to learn about pet care. Blog articles published on the website contain a lot of information about pet care. The site, which contains the language options of many different countries, continues to grow by receiving a lot of traffic.
The entire visual identity of the brand, from the very beginning to the end, belongs to me. The logo, which consists of a cat, dog, and paw-shaped speech bubble, has color options and a suitable font selection. There are also regulations suitable for printing works as well as digital works within its corporate identity.
007
CORPORATE PRESENTATION DESIGN
Protherm
2018
As one of the leading heating brands in Central and Eastern Europe, Protherm has been offering reliable products to consumers for over 20 years. Products that are determined according to the needs of consumers are combi boilers, water heaters, radiators, and boilers.
Protherm applies many types of promotions for use in marketing and sales points. He prepares various presentations for customers and potential investors whom he communicates with one on one.
006
CATALOGUE DESIGN
Eksen
2017
Eksen is a company that provides unique and impressive architectural solutions for stores. They transform stores into exceptional experiential environments through their projects. The Eksen catalog, where every detail is carefully considered, includes various architectural solutions, sample projects, and inspiring designs. Serving as a guide for store owners, the catalog provides an impressive presentation that captures the attention and interest of customers, strengthening the brand.
005
POSTER
DURU ATAŞEHIR
2020
Duru Theater is one of the most important halls in Istanbul, which hosts many theater plays in its program. After renewing their corporate identity, they started to work on strong communication. Its new corporate identity, consisting of linear icons, is very colorful and suitable for use in many different communication channels.
I was responsible for expanding the corporate identity, which consists of limited image work. In addition, I undertook outdoor advertisements, ticket designs, posters, social media, and alternative works.
004
EVENT EXPERIENCE STAND DESIGN
Efes Pilsen
2018
Efes Pilsen is an alcohol brand that aims to provide unforgettable entertainment experiences for young people every summer, creating enjoyable moments for their target audience. My team and I have designed an event booth, where young individuals can immerse themselves in a music-filled atmosphere.
The Efes Pilsen Entertainment Stand invites young people into the enchanting world of music with its vibrant and contemporary design. Our stand, which catches attention with its colorful and modern aesthetics, offers an experience that will satisfy their craving for entertainment. Within the stand, featuring the most beloved music genres, young individuals will exude excitement as they groove to their favorite songs, dance, and create unforgettable memories with their friends.
003
EVENT KEY VISUAL DESIGN
DHL
2018
DHL, the German logistics company, is the largest logistics company in the world, especially in sea and airmail. DHL organizes events to demonstrate the value it attaches to families and to come together with them. To these meetings, special guests are invited and various activities are held.
As with all events, these events must have a specific theme. I made key visual, branding designs, and invitation designs as two alternatives for DHL company.
002
EVENT EXPERIENCE STAND DESIGN
Vodafone
2017
The annual Brand Week Istanbul is a giant event that aims to bring together the turnkey marketing and communications industry. Vodafone attended the event in 2018 with the theme ”Gelecek Heyecan Verici, Hazır Mısın? (The Future is Exciting, Ready?)”.
In the part where the event was reserved for Vodafone, a suitable layout was provided for the concept. The 3D renderings of the study I participated in the activity ideas and design are as follows. There are information screens, interactive gift consul, and a 3D Vodafone name study to take place in the event area. VR technology was used in the activity field which was established as an interactive experience area. Vodafone’s Luna advertising work turned into an experience based on the game “Tilt Brush ” The participants drew a dream they remembered in the Vr experience and the output of this drawing projected onto the screen was presented to the participant as a gift.
001
EVENT INTERACTIVE PRESENTATION DESIGN
AvivaSa
2016
AvivaSA’s theme of the 2018 motivation meeting was designated as “Sihirbazlar (Magicians)”. The magician theme was based on the idea that AvivaSA employees touch the lives of customers like a magician. I made many ideas and design work for the meeting which was held with the participation of many managers and employees.
For the magician theme, the presentations made by the managers had to be prepared in the same concept. The themes I have identified in the presentations include Aladdin’s cave, magical hills, and castle of the magicians. The presentations proceed in an interactive way with the presenter and the participants.
Another meeting is determined according to the theme of the year. At the meeting, the data for that year are transferred and the expectations for the next year are shared with the employees. The theme of 2017 is “X Takımı Kahramanları (X Team Heroes) ”. X symbolizes the 10th year of AvivaSA. For the magician theme, the presentations made by the managers had to be prepared in the same concept. The themes I have identified in the presentations include Aladdin’s cave, magical hills, and castle of the magicians. The presentations proceed in an interactive way with the presenter and the participants.
