GUIDE

Creativity encompasses a variety of ideas that can be expressed in several different formats. Various formats such as text, visual arts, video, animation, audio, and 3D design are used to express creative thinking tangibly and engage the audience. The text format offers the chance to put thoughts into words with word games, stories, or informative content. Visual formats aim to impress the audience with designs and images that can be understood at a glance. Video and animation enable an emotional connection with moving images and dynamically tell the story. The audio format delivers a sensory experience to the viewer through music, sound effects, or audio narration. 3D design presents works of art or products in a three-dimensional perspective, providing a realistic and impressive visual.

The most basic and most effective way to communicate is through text. Most of the things we see on the Internet are made up of text. In many areas of marketing, texts meet the masses as headlines, slogans, or keywords. Sometimes texts used for information purposes can be used in storytelling. Sometimes it is used to reinforce existing knowledge.

The texts can be used as plain text in the form of blog content, or they can be designed visually as a graphic element. It can be transformed into a shape by the concept and expressed with color. Logos are names. Slogans are textual expressions that will strengthen brands. Texts are the most basic way to convey brand messages.

Images are the most effective way to tell a story. A correctly chosen visual is the tool that conveys the desired emotion to the other party in the fastest way. Today’s marketing requires very fast communication. Websites have turned into places visited in seconds. Images are what make the message or advertisement interesting. Images used in social media, blogs, and display advertising increase conversion rates.

Images, which can be preferred in the form of photographs, graphics, or drawings, are frequently used in marketing. Preparing images requires a certain amount of time and effort. Production support is required for more comprehensive studies. In addition, an archive consisting of images of the product or service should be made. The visual types to be selected by the marketing strategy should meet the needs of the target audience. Image types can be brand images and graphics. It should be a reminder of the brand to the target audience. GIFs are frequently used on social media platforms today. Stock photos are the most commonly used type in marketing. Images used from paid or free sites are often preferred. The interaction rate of the images produced by the users is quite high.

It is very common today to describe a brand, product, or service using video techniques. Using all the features of communication in a fast and impressive way is possible with video. Video marketing is highly developed by incorporating strategy and planning in it. Video consumption on social media is increasing day by day. The interest level of the video is quite high. It increases the time customers spend with the brand.

Video can be considered an investment tool. A compelling video can influence buying behavior. It can increase conversion rates in display advertising. Video is used in every step of marketing strategies. Search engines show video content in rankings. Video content is one of the most preferred content types today. Video is the most effective way to educate and inform customers. This is also to build a sense of trust in customers. A trusted customer engages in purchasing behavior.

Listened digital media is expressed as sound. It listens live in online broadcasts. It can be shared and listened to in different audio formats offline. Audio is critical for videos. Music is included in the videos as background or voiceover. In addition, music produced for campaigns contains brand messages. Podcasts are widely used as a content type today. Online music platforms are increasing the number of users day by day.

User experience can be increased by using audio files on websites. A more effective presentation of information to the audience can be made in infographic videos. With the right background music, the theme and concept of the communication work are transferred to the target audience faster. As an alternative to microphones, the sound recording technologies of mobile devices are quite advanced. Audio interviews can be prepared for blog pages. Small in size and easy to share, audio files are very important in the marketing world with their impressive use.

Animation has created brand-new opportunities in marketing. Animated visuals are the easiest way to convey brand messages. It makes it possible to present the message impressively by appealing to emotions. It can be consumed more easily than images and text. Animations stay in memory more than other formats. Animation can simplify complex matters. Thus, it is the most preferred method for describing services that are difficult to show. An abstract concept can be more easily explained.

Animation production is a field that requires as much time and effort as video production. However, it does not cover the costs of animation, filming, hiring actors, and setting up a studio. Desktop animated movies are cheaper to produce. Animations keep the brand image and style at the maximum level. The colors and font of the brand can be integrated throughout the animation film. Sales presentations consist of animations. Pages with specific topics are linked to each other with animations and presented to customers.

The conversion rates of 3D works in marketing are increasing. It is more memorable than 2D animations. Watch time is higher than other video types. Technical products can be mirrored exactly with 3D drawings or videos. 3D provides a more complete purchasing experience for customers. Virtual tours have influenced today’s online activities with their 360 experiences. International meetings take place online, where employees and customers meet in 3D environments. Immersive experiences can be created in 3D. 3D commerce sites are environments where customers can view products and services with computer or VR tools. There are purchasing options on websites with high infrastructure.

The inclusion of 3D models of products on websites allows customers to examine more detailed products. With the use of effects, products are made more impressive. Brand images created with a high degree of art create a reputation. This pulls the brand perception in the desired direction. Simulations prepared in 3D environments can be easily changed by the brand image. This protects customers from serious costs. With online personalization, customers can create the product model they want in seconds.